Hello, my name is Rima. Since childhood I have been surrounded by people who adored beauty and textiles.
My grandma was a culturally traditional artist who could create beauty from any kind of fabric. My mom worked in a textile factory during the Soviet Union times.
Being drawn to great aesthetics and beauty, I decided to study textile technologies and sewing, and now I have over 30 years of experience in the fashion and textile industry. Throughout my career I have worked with all kinds of fashion labels and learned the industry inside and out, so I REALLY know what quality looks like.
For some time I have felt conflict growing inside me. I realised that I was working in an industry that heavily exploits our planet, driven by humanity's immense need to always have something new, but never appreciating what we already have.
A heartfelt desire to spread awareness of conscious fashion and clothes steadily grew and now, finally, after two years of constant dreaming, the LONGEVOUS brand was born.
Now is the time for me to use my experience to spread better knowledge, understanding, respect and a dream for a better tomorrow to future generations. I believe my purpose in this world is to educate others and share my experience so that people can make better choices when choosing their clothes, and find appreciation within.